TwentyThree mail@twentythree.com https://video.twentythree.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss TwentyThree 23video video onlinevideo episodic no https://video.twentythree.com/files/rv157.17/sitelogo.gif https://video.twentythree.com http://video.twentythree.com/cultural-relevance-happens-on <p><p>In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant.</p></p><p><a href="http://video.twentythree.com/cultural-relevance-happens-on"><img src="http://video.twentythree.com/64968569/129978280/dc9404f9f54395940b48bda5c2af39a1/standard/download-67-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/129978280 Mon, 17 Aug 2026 10:27:00 GMT Cultural Relevance Happens on Camera In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant. In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous... TwentyThree 31:42 <p><p>In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant.</p></p><p><a href="http://video.twentythree.com/cultural-relevance-happens-on"><img src="http://video.twentythree.com/64968569/129978280/dc9404f9f54395940b48bda5c2af39a1/standard/download-67-thumbnail.jpg" width="600" height="338"/></a></p> video brand